Wednesday, July 04, 2007

Who Needs the Kwik-E-Mart? I do!



This week, Los Angeles gave me yet another reason to love living here.

Thirteen 7-Eleven stores around the country rebranded themselves as Kwik-E-Mart's as a promotion. Of course, Los Angeles was among the lucky 13, and the 7-Eleven chosen happens to be just a few miles from my apartment. Simpsons fan that I am, I left work early, fought afternoon traffic and stood on line for 20 minutes for my chance to throw some cash down on Buzz Cola, Krusty-Os, and Squishees with limited edition Simpsons magnets/swirly straws.

Fox and 7-Eleven did a great job of transforming the place, and there were some great touches here and there, including a likeness of Jasper trapped in the ice freezer, and some funny signage for everyday 7-11 items like sandwiches.


The place was such a mob scene that the "Squishee" machines couldn't keep up with the demand (and I'm sure the 90-degree weather didn't help), so my collector's cup-filled Squishee was mostly frothy, watered-down fruit punch. But there were plenty of extra Kwik-E-Mart employees around, trying to keep the crowds moving along and enjoying the experience.

And this time, they didn't forget the doughnuts. Mmmm. Doughnuts.